The Doug Thompson has been on a few episodes of Do Not Listen to This Podcast. He was my first guest for this new round of episodes that focuses on conversations around what social media community is and is not. He’s a great guy and if you are looking for a speaker consider him as a top candidate.

Connect with him here

Summary

• Introduction to Social Media Community: (00:00 – 00:30)
• Defining Community on Social Media: (00:30 – 01:30)
• Personal vs. Business Communities: (01:30 – 03:00)
• Challenges in Online Community Building: (03:00 – 07:00)
• Improvisation and Adaptability: (07:00 – 09:00)
• Personal Growth and Client Strategy: (09:00 – 11:00)
• Pressure of Social Media Recognition: (11:00 – 13:00)
• Content Creation Post-Success: (13:00 – 15:00)
• Value-Driven Content Focus: (15:00 – 17:00)
• Community vs. Subscriber Base: (17:00 – 19:00)
• Metaphors for Social Interaction: (19:00 – 20:00)
• Listening and Improv in Sales: (20:00 – 22:00)
• Improvisation in Personal and Business Life: (22:00 – 23:00)

Key Moments

1. Expert Insight on Community Building: Doug Thompson provides expert insights into the nuances of building a business community on social media, which is a specific and targeted area of knowledge.
2. The Shift from Personal to Professional: The podcast delves into the transition from personal social media use to professional community building, which can be a complex and challenging process.
3. The Impact of Social Media Accolades: There’s a candid discussion on the pressures and psychological impacts of receiving accolades like LinkedIn’s “Top Voice,” offering a behind-the-scenes look at social media success.
4. Content Creation Philosophy: Doug’s philosophy on creating content that is valuable and transformative for his audience rather than focusing on accolades is a refreshing take in a metrics-driven social media landscape.
5. Improvisation as a Key Skill: The emphasis on improvisation skills both in communication and in adapting to social media environments is highlighted, suggesting a unique crossover from performing arts to professional development.
6. Personal Anecdotes and Humor: Doug shares personal stories and humor, such as a light-hearted comparison with Dr. Phil, which adds a personal touch to the episode and makes it relatable.
7. Listener Engagement: The podcast creates an engaging dialogue that not only presents information but also encourages listeners to reflect on their own social media practices and the value they provide to their audiences.